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Wednesday, October 27, 2010

Is your start up finished before it starts?

STOC goodie bags for the launch party!
Like it or not, a good business does not just rely on good products or services. The success of your start-up will be built on whether people know about you, like you and trust you enough to part with their dollars. The key to achieving this is how effectively you communicate your products or services to your customers. And that's where all that marketing comes in!

Leaflets, billboards, posters, stickers, goodie bags, business cards, stamps, magazines, local newspapers, social networks, bus ads, giveaways, pens, word of mouth, radio Ads, TV Ads (I should be so lucky...)

All of us recognise the necessity of marketing. We are constantly bombarded by examples, after all! Good marketing builds a solid name and reputation for your business, creates leads, generates industry interest and customer attention and, most importantly, makes those sales! Whichever way you see it, marketing is a vital tool to help your business survive, make money and grow. With this firmly in mind, it is simply illogical to consider marketing an 'optional' part of your business. Sadly, many start ups commit business suicide in by thinking just that.

The reality is, most start ups venture out with more enthusiasm than skill. Unless you have a marketing qualification, or a generally prolific creative brain, there is a chance you need outside help with marketing. As a new business owner, you have to figure out all areas of your business, constantly switching hats, with no time to spend on vital strategic planning. Yet so many people devote so little time and effort to activities researching marketing and advertising, and spend little time thinking about how customers can actually get to know about them.

One option is outsourced marketing. Many small business owners are too intimidated to seek outsourced marketing, associating it with big billboards and even bigger budgets, risking leaving their idea to ferment in silence. Little do new start ups realise the true importance - and ease - of obtaining professional marketing help. With some outsourced marketing, such as Marketing Eye, an experienced marketing executive can help you build your business to a success from only $27.95 a day. If you are really stuck, you can get outsourced marketing managers that have been strategically headhunted as the best people to help you get the results you want, all at an affordable, small business-friendly price.

Without attention, there are no customers; without customers, there are no sales; without sales, there is no money; without money, there is no business. Whether you get your hat on and come up with all the creative ideas you can think of, or get outsourced marketing help, it is really your responsibility to provide clever and affordable solutions that will help you generate attention, boost those sales and save your business from death by cashflow.

95% of small businesses don't make it through 5 years. Most small businesses ignore marketing. Spot the link. If you do what everyone else does, you get what everyone else gets. So don't make the same mistakes and make sure your business stands out from the crowd! With the right marketing strategy, it can - and will.

With hard work and good advice, you can make it happen!


  1. Wow, I like this information, it actually make sense, you dont really think about it but when you write it so easily and simply you think how did I not think of that!
    hahaha I bet I sound so dumb but thats what I think.
    Layla xxx

  2. Hi Victoria,
    Excellent work as always. I really like your blog which I have just discovered.
    I agree with what you are saying, except that "95% of small businesses don't make it through 5 years". This is an urban myth, usually including the word "fail" although you did not use that word thankfully.
    Small business on the whole is relatively stable - more so than regular employment. How long do people stay in a job on average? If they leave and get another job, is it a sign of success or failure? That obviously depends on your point of view. It is the same with small business.
    Keep up the great work - you are a positive example to many.